Previous recent public statements by Facebook indicate that this decision was made recently and maybe hastily. Zuckerberg’s own Congressional testimony described a very different world with a different agenda and different business model. Facebook has long staked out a strong position that monetizing user data, and selling this information for advertising, is a core pillar of its business model. To wit: Zuckerberg stated before Congress: “We think offering an ad-supported service is the most aligned with our mission of trying to help connect everyone in the world, because we want to offer a free service that everyone can afford….That’s the only way that we can reach billions of people.”

What’s more, the company used this business argument as justification for its privacy policies. It has laid out clear future plans to continue to collect and commercially exploit consumer data. So, while I am really encouraged by the announcement, I’m quite curious about: 

So far, Facebook has not responded to these and other tough questions that services like Symphony have already faced and squared with years before. It will be fascinating to see how they work these and a multitude of other problems out and whether they do it transparently and in a way that users trust that the company has matured and it is now entering a new era of security and privacy.

Zuckerberg’s comments warrant critical review and optimism, but are still a major turning point for the technology industry. He has acknowledged that his company’s digital security model needs a total overhaul. At the same time, the public pressure to change how tech companies use and protect our digital assets has never been greater. I wish and hope to see more action on this topic while Facebook has turned a spotlight on the issue.