Symphony celebrated its 10 year anniversary this past October. Our company has evolved significantly over the decade: we’ve strategically acquired companies; we’ve grown internationally, recently opening our latest office in Belfast; we’ve developed new products, partnered with leading technology providers and grown our product footprint across the financial services ecosystem, among much more.
In light of these changes, the company has undertaken a significant brand refresh. This wasn’t just a cosmetic update; it was a strategic move to offer greater clarity and consistency across our platforms. In particular, some of the goals were to address the challenges of maintaining our newly acquired brands and to reconcile legacy brand choices to draw a distinction between the Symphony company and product names.
A key outcome of the brand refresh is a clear articulation of Symphony’s offerings through four interconnected platforms: Messaging, Voice, Directory, and Analytics. Each platform now has its own unique logo that shares a common color, tying them together under the Symphony brand. This move shifts from a company-centric design identity to one that shares branding with these unique platform icons, which better reflects our expanding product expertise and the interoperability of our platforms.
The brand refresh also involved renaming certain products and features to better reflect their place within the new brand architecture. For instance, the Symphony product is now Symphony Messaging, and the Embedded Collaboration Platform (ECP) is repositioned as Embedded Mode. Acquired company brands like StreetLinx and Amenity Analytics were sunset, with their functionalities being absorbed into Symphony Analytics and Symphony Directory respectively. Cloud9, however, retains its name and logo as the anchor of the Symphony Voice platform. These changes are based on a clear brand architecture and consistent taxonomy that reflect the full potential of Symphony’s product set.
Symphony’s renewed brand identity showcases the evolution and growth we have experienced and we are excited about the opportunities this brings as we chart further development over the next decade. Stay tuned!
Symphony celebrated its 10 year anniversary this past October. Our company has evolved significantly over the decade: we’ve strategically acquired companies; we’ve grown internationally, recently opening our latest office in Belfast; we’ve developed new products, partnered with leading technology providers and grown our product footprint across the financial services ecosystem, among much more.
Symphony celebrated its 10 year anniversary this past October. Our company has evolved significantly over the decade: we’ve strategically acquired companies; we’ve grown internationally, recently opening our latest office in Belfast; we’ve developed new products, partnered with leading technology providers and grown our product footprint across the financial services ecosystem, among much more.
Symphony celebrated its 10 year anniversary this past October. Our company has evolved significantly over the decade: we’ve strategically acquired companies; we’ve grown internationally, recently opening our latest office in Belfast; we’ve developed new products, partnered with leading technology providers and grown our product footprint across the financial services ecosystem, among much more.
