The ability to traverse channels and communities without friction creates “omnichannel” workflows – a core tenet of our strategy at Symphony and one I wrote more broadly about recently. Our Federated solutions for WhatsApp, WeChat, and standard texting are a key pillar of that strategy.
When technology can foster this dynamic, it creates more than just productivity or efficiency. It creates a sense of community and connectedness. Ultimately, that is the foundation of a networked market infrastructure. Symphony creates these omnichannel workflows across our industry by connecting communication technologies.
Symphony understands that communication is not really about technology. It’s about making people more effective in their roles – especially in our market. That means both individually and as part of a larger group.
Regardless of modes and mediums, Symphony’s role is to facilitate this. It’s true that different people prefer different platforms. That sounds like a technology issue. But it’s deeper than that. It’s about connectivity as a driver of trust. And trust is always the root of business.
Tech tools are merely the facilitator of that human dynamic. Of course the technology matters. But only because trust arises from all the complexity under the hood. When done properly, the results are omnichannel workflows across an entire industry.