An Enterprise company wanted to use social media data to better understand areas of customer concern. The Insights Platform parsed through this company’s social media mentions to reveal a detailed, customized picture of consumer sentiment.
By text mining underutilized consumer data the Insights Platform was able to perform a social sentiment analysis for this company.
Using its proprietary NLP API, the Insights Platform team created customized taxonomies that were relevant to social sentiment analysis. The Insights Platform’s contextual NLP dataset then performed information extractions on key topics & areas of concern. These topics were then sorted into event types.
Sentiment scores were created based on the number of positive and negative extractions associated with a given topic. The output was a detailed dataset on the Voice of the Customer that assessed brand perceptions and the topics that drove its customer sentiment.
Be a part of what’s next Request demo Secure communication is in the spotlight, or rather the lack of secure communication. Media headlines about security
The current digital environment provides organizations with a range of messaging solutions, each characterized by varying levels of security and compliance capabilities. This has become particularly prominent as people add messaging apps to their personal and professional workflows as a complement to e-mail.
Symphony’s Cloud9 has been awarded ‘Best Sell-Side Trading Communication System’ at WatersTechnology’s Sell-Side Technology Awards 2025.
In this interview we hear how Cloud9 differentiates itself with a modern, cloud-native approach to trader voice. It requires no on-premise infrastructure and functions primarily as a software application, aligning with broader cloud-based communication trends.
Cloud9’s flexible architecture empowers technology teams with robust deployment, while seamlessly supporting remote and mobile work. Michael Lynch also explains the plans for the mobile app and how it will extend voice beyond the desk to users on the go, offering 24/7 trading control.
Watch the interview to learn more.
